The applied research group aims to gain insight into the transition towards a future-proof equine sector, focusing on the horse, human, nature, and environment. We examine the various aspects of behavioural change: knowledge and skills, motivation, attitudes, thought patterns, physical conditions, and social context. Three pillars encompass sustainable interaction with horses. We emphasise the centuries-old bond between humans and horses and what the sector can contribute to the national transition towards a green, sustainable living environment.